mira believes that what looks good (and makes you feel good) will always be in style.  

mira pickett, technology executive turned small business owner, opened mira mira in 2011 as a neighborhood clothing boutique featuring hard-to-find independent designers from around the world. at that time, most of these lines were not yet sold in san francisco. influenced by international street style blogs, mira curated collections of trend-oriented designs. more than a boutique, mira mira was a community of like-minded women looking for personal touch and styling with an emphasis on lush fabrics and subtle details that are often lost in an online environment. the shop has won numerous style awards including best boutique for nylon magazine, sf magazine and time out. bringing community together and supporting women has always been at the core of mira mira. mira hosted a wide array of ladies nights, from braiding parties and nail art events to spearheading activism meetups, political and social discussions and coordination of massive donation campaigns. mira also curated an on-going popup with mercy vintage from oakland, illustrating how new and vintage clothing can be mixed seamlessly in an everyday wardrobe, promoting sustainability and closet consciousness. in 2019, mira launched the edit, a new kind of personal styling and closet editing business with an emphasis on sustainability and strategic shopping, aiming to bring the same mira mira shopgirl that you know and love to the comfort of your own home.  in december 2018, mira mira (the boutique) closed its doors as mira transitioned her focus full-time to personal styling, conscious shopping and closet curation.   

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what they're saying...

"(mira) pickett works with clients to identify the goal for their closets and style and does a number of consultations before doing the purge and then helps with creating looks they can recreate. it's pretty amazing!" - lonny magazine

"a styling service that centers around a woman’s closet and its contents, the edit plays to pickett’s strengths and passions. and devoted mira mira customers have wasted no time tapping the skills of their favorite (former) shopgirl." - sunday style section, sf chronicle

"owner mira pickett buys with an eye for the season's trends in a way that feels current, but not fleeting... though pickett is an unabashed proponent of prints and color, you'll never be a fashion victim here: she's her shoppers' best stylist, often posting shots of her favorite looks on instagram and the store blog, and relishes matching women with the ideal, occasion-appropriate dress." - winner most loved boutique, time out magazine

"mira pickett is a real san francisco story. she was a software engineer, then a vp, and now owns a sunny mission boutique. her shop specializes in rainbow-colored but still chic items from lines like ace & jig and mara hoffman. pickett and her team offer lots of personal attention, and after picking out the perfect dolores park dress, you may get to hang around for a political letter-writing party, something they instituted after the 2016 election." - best women's wear, sf magazine

"discover one-of-a-kind threads from global indie designers and funky locally made jewelry for every budget at this mission district favorite. boutique owner mira will even lend her brilliant eye to style you herself." - where san francisco

"in the boutique, racks are filled with the sort of embellished tights and highwaisted jeans worn by every valencia street girl on a bicycle. but mira mira also challenges customers to try something new." - sf magazine

"with chloe sevigny listed as their girl crush and pics of chloe norgaard on their website, this is a boutique we can get behind." - best boutique in sf, nylon magazine

"another neatly appointed, perfectly curated spot, this tiny mission boutique features unique, youthful, and eclectic pieces, all of high quality, at fairly reasonable prices... mira herself, the store owner, is often on hand to help, and shoppers here tout the jeans as well as the jewelry too. the store’s blog is filled with art, almost like a pinterest board, and will give you an idea of mira’s hip/ster esthetic." - sfist 

"...this hyper-curated spot is a girl's wildest dream come true. it specializes in hard-to-find independent designers..." - 7x7 magazine